Our founder, Fraser Hill, spent twenty years working all over the world in executive search and leadership advisory. On his travels, whether it was working for a Fortune 500 or a high growth startup, he observed the same candidate selection process. Different interviewers asking different questions with different agendas and different biases.

Competency behavioral interviews became popular where candidates can handpick the best examples from their career at random, which does nothing to tell the full story. Then AI, gamification of psychometric tests, and video interviews arrived. He thought that moving a poor interview process onto video doesn’t solve the issue of poor interview structure.

In 2012 he embarked on an eight-year research project that included over 1700 executive leader interviews and culminated in the publication of a 250-page book in 2021: The CEO’s Greatest Asset – The Art and Science of Landing Leaders. In this book, Fraser breaks down what we know about the last 100 years of behavioral science, everything that is completely wrong with interviews, and then goes on to propose a completely new interview methodology that formed the basis of the Bremnus methodology.